Cheap Website for Small Business: Budget Tiers That Work
Most small business sites exist to answer three questions: what do you do, where and when, and how do I contact you. That doesn't need an expensive build.
Three budget tiers
| Tier | Year 1 | Later years | How it's built | What you get |
|---|---|---|---|---|
| Bare minimum | ~$110 | ~$20 (until hosting renews in year 4) | Shared hosting on a 36-month prepay, free WordPress theme, free first-year domain, mailboxes included with hosting | A solid 5-page site and email; you do everything |
| Hands-off DIY | ~$470 | ~$490 | Website builder business plan billed yearly + 2 hosted mailboxes | Easier editing, booking/forms, support, reliable email |
| Done for you | ~$1,300 | $150–630 | Freelancer builds 5 pages on shared hosting; optional $40/month care plan | Custom design and copy help; little of your time |
All three are "cheap" compared with agency quotes, and each makes sense for a different owner. The bare-minimum tier suits someone comfortable with computers and short on cash. The builder tier suits most owners who'd rather pay than troubleshoot. The freelancer tier makes sense when an hour of your time is worth more than about $25, because a DIY build plus content takes 15–25 hours the first time.
Pages a small business site needs
- Home: what you do, for whom, where, and one clear action (call, book, get a quote).
- Services or menu, with prices or price ranges. Visitors leave when they can't find a price; ranges are fine.
- About: who's behind the business, real photos, credentials or licences.
- Contact: phone, address, opening hours, a map, and the same details in the footer of every page.
- Reviews or examples of work, with permission.
- Privacy page if you have any form or analytics.
What you can skip at the start: a blog you won't update, a chatbot, animated sliders, and a separate page for every town you serve.
A one-weekend plan
- Saturday morning: buy the domain (or claim the free one), set up hosting or the builder, and create a mailbox at your domain.
- Saturday afternoon: pick one simple template; write the home and services pages first, in plain language your customers use.
- Saturday evening: take or choose 6–10 real photos; resize them to around 1600 px wide.
- Sunday morning: write about and contact pages, add opening hours and a map, add your review links.
- Sunday afternoon: check every page on your phone, submit the site in Google Search Console, and add the website link to your Google Business Profile.
Local search basics that cost nothing
- Claim and complete your Google Business Profile; it often matters more than the site for "near me" searches.
- Use exactly the same business name, address and phone number on the site and on every listing.
- Put the town or area you serve in the home page title and first heading, naturally.
- Add LocalBusiness structured data (many builders have a setting for it; WordPress SEO plugins add it).
- Ask happy customers for reviews regularly, not in one burst.
Common mistakes
- Letting a freelancer register the domain or hosting in their own name. Insist on your own accounts and add them as a user.
- Paying for "SEO packages" before the basics above are done.
- Using a free email address on the site when a mailbox at your domain is cheap or free; see cheap hosting with email.
- Hiding prices. Even "from $X" converts better than "contact us for a quote".
Unsure between the first two tiers? Read website builder vs web hosting, or put your page count and mailboxes into the calculator. Selling online too? See store fees.
FAQ
How much should a small business spend on a website?
A simple brochure site can run for $150–450 a year if you build it yourself. Paying someone typically adds $1,000–2,500 once. Spend more only when the site directly brings in sales.
Do I still need a website if I have a Google Business Profile?
The profile is the most important free listing, but a site gives you a page you control, a place for prices and services, and a domain for professional email.
What should I avoid paying for at the start?
Paid SEO packages, premium plugins you haven't needed yet, and multi-year add-ons offered at checkout.